AI tools are changing how businesses create and market content. From writing blogs to designing visuals, these tools save time, improve efficiency, and help maintain brand consistency. Here’s a quick overview of the top 10 AI tools for content creation and marketing:
- Jasper AI: Generates high-quality content and integrates with SEO tools like Surfer SEO. Pricing starts at $29/month.
- Copy.ai: Automates workflows, saves costs, and personalizes marketing strategies. Used by brands like Lenovo.
- Grammarly: Polishes text, ensures clarity, and maintains brand voice. Trusted by over 50,000 organizations.
- Hootsuite Insights: Tracks social media trends, monitors brand sentiment, and analyzes competitor performance.
- Buffer: Optimizes social media posts and schedules content for better engagement.
- Surfer SEO: Enhances search rankings with AI-driven content optimization tools.
- Canva AI: Simplifies graphic design with features like Magic Write and Magic Media.
- Designify: Automates image editing tasks like background removal and color enhancement.
- HubSpot Content Assistant: Creates SEO-friendly blogs, emails, and social media posts directly in HubSpot’s platform.
- Persado: Improves marketing performance with AI-driven messaging that boosts conversion rates.
Quick Comparison
| Tool | Key Features | Starting Price |
|---|---|---|
| Jasper AI | Content generation, SEO integration | $29/month |
| Copy.ai | Workflow automation, personalization | Custom pricing |
| Grammarly | Writing assistant, brand voice consistency | Free/$12/month (Pro) |
| Hootsuite Insights | Social media analytics, trend tracking | Custom pricing |
| Buffer | Social media scheduling, post optimization | $5/channel/month |
| Surfer SEO | Content optimization, keyword analysis | $49/month |
| Canva AI | AI-powered design tools, Magic Media | Free/$110/year (Pro) |
| Designify | Automated image editing | $39/month |
| HubSpot Assistant | Content creation, SEO tools | Included with HubSpot |
| Persado | AI messaging, conversion optimization | Custom pricing |
Why these tools matter: AI tools like these help marketers save time, improve productivity, and achieve measurable results. Whether you’re writing, designing, or analyzing, there’s an AI tool to make your work easier and more effective.
The Top AI Marketing Tools for 2024
1. Jasper AI
Jasper AI is a generative AI platform tailored for marketing teams. With an impressive 4.7 out of 5 stars from over 1,200 G2 reviews, it has become a trusted tool for content creators. Its features help teams streamline their workflows and produce high-quality content efficiently.
The platform includes over 90 AI Marketing Apps, covering tasks like blog writing, social media management, and more. Jasper also aligns with your brand by incorporating style guides, product details, and company facts into its output.
Key Features of Jasper AI
| Feature | What It Does |
|---|---|
| Consistent Brand Voice | Ensures tone and style stay uniform across all content. |
| SEO Integration | Works directly with Surfer SEO for better optimization. |
| Bulk Image Editing | Offers tools like background removal and image upscaling. |
| Multi-platform Support | Connects with platforms like Webflow, HubSpot, and Salesforce. |
Business consultant Mohamed W. shares his thoughts:
"Jasper is incredibly efficient and intuitive. Most people use it to generate content like social media posts, tweets, and blog entries. I use it as a writing assistant to aid me in creating the content for my training materials and business consultations. It generates high-quality content rapidly when I need to write content that requires breaking down complicated phenomena into their subcomponents, explaining business processes, evaluating different options, or describing conventional management practices to the reader."
Pricing Details
Jasper offers flexible pricing plans:
- Starter Plan: $29/month for 20,000 generated words.
- Boss Mode: $59/month for 50,000 words.
Limitations to Consider
Ellen C., a user, highlights some challenges:
"Jasper is an excellent AI writing assistant. It takes my words and turns them into clear sentences, helps me develop new ideas, and breaks through writer's block. However, Jasper's output depends significantly on your input… One of the downsides of Jasper is that it tends to repeat itself. You need to make judicious edits to ensure that the content doesn't contain the exact phrases over and over. Also, Jasper uses incorrect facts. You'll need to thoroughly fact-check your content to ensure you are not stating something untrue."
Workflow Automation and Market Impact
Jasper integrates with tools like Asana and Google Docs, enabling teams to automate tasks such as creating outlines for new projects and transferring them seamlessly.
With 52.6% of marketers already using generative AI tools, Jasper's projected revenue of $88 million underscores its growing influence in the industry.
2. Copy.ai
Copy.ai is an AI platform designed to connect teams and systems across the marketing landscape.
Core Features
| Feature | What It Does |
|---|---|
| GTM Integration | Brings together cross-functional teams and tools |
| AI-Powered Content | Creates content drafts in seconds |
| Workflow Automation | Simplifies marketing tasks and processes |
| Translation Services | Provides real-time, high-quality translations |
| Brand Voice Control | Ensures consistent messaging across platforms |
These features help businesses achieve faster results and better outcomes.
Real-World Results
Copy.ai has helped leading brands save money and boost engagement. Roman Olney, Lenovo’s Head of Global Digital Experience, shared:
"Copy.ai has been phenomenal in transforming the way we develop marketing content. By automating workflows that would typically take weeks and cost thousands of dollars through agencies, they've saved us $16 million dollars this year alone."
Jean English, Chief Marketing Officer at Juniper Networks, noted:
"Thanks to Copy.ai, we're generating 5x more meetings with our personalized, AI-powered GTM strategy."
Seamless Integration
Copy.ai supports:
- Integration with over 2,000 tools
- Flexible, model-agnostic design for easy AI adoption
- AI-powered process automation
- Real-time translations at lower costs than traditional agencies
Ashley Levesque, VP of Marketing at Banzai, praised its ease of use:
"I didn't even know AI workflows were something that I was lacking until someone said, 'Did you know you could do all of this with Copy.ai?'"
Specialized Tools
The platform also offers advanced tools for marketing, such as:
- A prospecting tool for finding leads
- Automation for handling inbound leads
- Tools for account-based marketing
- Deal coaching and forecasting features
- Customizable brand voice settings
These tools make content creation and marketing more efficient, highlighting the growing role of AI in modern strategies.
3. Grammarly
Grammarly is an AI-powered writing assistant trusted by more than 40 million users and 50,000 organizations. It helps improve content by fixing errors and making text easier to read.
Key Features
| Feature | Benefit |
|---|---|
| Real-time Style Guide | Keeps brand voice consistent |
| AI-Powered Suggestions | Makes writing clearer and more engaging |
| Generative AI | Helps create drafts and overcome writer's block |
| Marketing Platform Integration | Works smoothly with design and email tools |
| Custom Templates | Speeds up repetitive tasks |
Measurable Impact
Companies using Grammarly have reported impressive results:
- $5,000 saved per employee annually, on average.
- 70% of content creators saw better engagement on social media.
- 20 million monthly visitors to Grammarly’s blog.
These numbers highlight how AI tools like Grammarly can simplify marketing workflows.
How Professionals Use Grammarly
Marketers rely on Grammarly to improve:
- Social Media Posts: Polishes LinkedIn updates for better engagement.
- Visual Content: Ensures text in designs is error-free.
- Email Campaigns: Refines tone and clarity for the audience.
- Product Descriptions: Creates compelling, polished narratives.
- Blog Writing: Keeps ideas consistent and well-structured.
Jennifer Bruton, a marketing expert, shares:
"Grammarly helps ensure my projects are free of spelling mistakes, typos, or grammatical errors. This integration alone has significantly improved my speed and confidence when getting content quickly out the door."
Specialized Marketing Tools
Grammarly also offers advanced features tailored for marketing teams:
- A style guide to maintain consistent messaging.
- Message templates for common communication needs.
- Plagiarism detection to ensure originality.
- Team collaboration tools with admin controls.
Grammarly’s contextual suggestions and seamless integration with marketing platforms make it a must-have tool for efficient content creation.
4. Hootsuite Insights
Hootsuite Insights uses Blue Silk™ AI, trained on a massive dataset of over 3 trillion data points, to provide actionable insights for social media strategies.
Core Analytics Features
| Feature | Capability | Marketing Impact |
|---|---|---|
| Brand Monitoring | Tracks activity across 150M websites and 30 social channels | Analyzes brand presence effectively |
| Language Processing | Covers mentions in 187 languages | Helps understand global markets |
| Sentiment Analysis | Detects emotions using AI | Optimizes content strategies |
| Competitive Analysis | Compares performance side-by-side | Refines strategies based on competitor data |
| Custom Reporting | Offers template-driven visualizations | Simplifies communication with stakeholders |
These tools are supported by AI-driven insights that help refine decision-making:
- Trend Analysis: Predicts patterns up to 90 days ahead and highlights engagement spikes.
- Sentiment Tracking: Identifies whether conversations are positive, negative, or neutral.
- Performance Analytics: Assesses the success of organic, paid, and earned content.
Real-World Impact
Liz Grey, Social Media Manager at the University of Sydney, highlights the platform's value:
"The insights that Talkwalker provides us have been incredible and have really informed our campaign strategy. Providing these insights to our stakeholders demonstrates what social media can do for our brand and helps us secure investment to increase our budgets and grow our team."
Integration Capabilities
Hootsuite integrates seamlessly with over 100 marketing tools, making workflows more efficient. Key integrations include:
- Salesforce for CRM management
- Vidyard for video content organization
- Upfluence for influencer marketing campaigns
- Analytics platforms like Google Analytics and Adobe Analytics
These integrations simplify processes and deliver measurable results.
Slade Meadows, Digital Marketing Manager at Classic of Denton, shares:
"Hootsuite dashboards provide a birds-eye view on the performance of our many social campaigns. We can quickly analyze the results and create reports at the click of a button."
Business Impact
With 58% of consumers saying that following brands on social media influences their buying decisions, Hootsuite Insights delivers powerful tools to:
- Identify the best posting times for maximum engagement.
- Track revenue and conversions from social media efforts.
- Analyze competitor strategies and market trends.
- Detect potential PR issues early.
- Develop content strategies based on data.
Hootsuite's acquisition of Talkwalker in April 2024 has further strengthened its social listening capabilities, solidifying its role as a top-tier marketing intelligence platform.
5. Buffer
Buffer takes social media management to the next level by offering tools to improve content performance across 11 platforms. Its AI features simplify content creation and scheduling for users.
AI-Powered Content Optimization
Buffer's AI Assistant helps tailor posts to match platform-specific needs and audience preferences. Here's what it does:
- Identifies the context of each social media platform
- Suggests platform-relevant hashtags
- Adjusts content length and tone for better engagement
- Recommends ways to improve posts
Performance Metrics
Buffer has shown measurable results in improving social media marketing efforts. Check out these stats from recent case studies:
| Metric Type | Improvement | Industry |
|---|---|---|
| Social Engagement | 40% increase | Digital Marketing |
| Post Visibility | 30% boost | Fashion Retail |
| Lead Generation | 50% growth | SaaS Industry |
Smart Scheduling Features
Buffer makes it easy to post at the right time. It analyzes audience activity to recommend the best posting times. Plus, it helps you get more mileage out of your content by turning one piece into multiple social updates.
"Whether you're flying solo or working with a team, Buffer has all the features to help you create, organize, and repurpose your content for any channel. There's also an AI Assistant if you need it."
These scheduling tools work seamlessly with Buffer's integrations.
Integration Capabilities
Buffer connects with tools like RSS readers and analytics platforms, streamlining workflows. Users report saving 5–10 hours weekly on social media tasks when using Buffer's Awesome Plan.
Best Practices
To make the most of Buffer's AI tools, keep these tips in mind:
- Set clear goals before using AI credits
- Share audience details and tone preferences when creating prompts
- Monitor AI-assisted posts to fine-tune your strategy
Buffer's pricing starts at $5 per month per channel (billed annually), offering advanced AI tools for content optimization at an accessible cost.
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6. Surfer SEO
Surfer SEO is a tool designed to improve search rankings by analyzing over 500 on-page factors using AI technology.
Content Intelligence Features
Surfer SEO's Content Editor offers real-time guidance to enhance your writing. It uses data from top-ranking content to provide recommendations on:
- Ideal content length
- Keyword usage and placement
- Heading structure
- Topics or gaps that need attention
Performance Impact
Surfer SEO has shown measurable results in case studies:
| Metric | Result | Time Frame |
|---|---|---|
| Ranking Improvement | From positions 15-17 to top 3 | After content editing |
| Organic Traffic Growth | 15% increase | First month |
| Content Production | 1,975,002 words | One year |
| Monthly Cost Savings | $2,835.75 | Forbes Advisor case |
Advanced Analysis Tools
The Content Audit feature evaluates your content against competitors to identify areas for improvement. The Topical Map tool generates topic clusters, which can be especially effective when linked with Google Search Console.
"Surfer has quickly become essential in our SEO workflow at ClickUp... Content Planner automates steps and the NLP engine enhances our toolbox." - Jeremy Galante, Senior SEO Manager, ClickUp
These tools can easily fit into your existing content creation process.
Integration Capabilities
Surfer SEO simplifies content workflows with integrations like:
- Google Docs via a Chrome extension
- WordPress, with over 6,000 active installations
- Jasper AI
The WordPress plugin, rated 4.7/5 stars, allows for smooth content transfers.
Best Practices
- Target slightly above-average optimization scores to avoid overdoing it.
- Use key terms in headings, but steer clear of keyword stuffing.
- Filter irrelevant results in the Content Editor for better benchmarking.
Surfer SEO can produce AI-driven content in about 20 minutes, making it a time-saver for busy teams.
"Google rewards high-quality content regardless of how it's produced. Automation has long been used in publishing to create useful content. AI can assist with and generate useful content in exciting new ways." - Google
With its mix of AI-driven insights and user-friendly tools, Surfer SEO is a powerful choice for anyone looking to improve search performance.
7. Canva AI
Canva AI is reshaping design creation with its Magic Studio suite, making it easier for marketers - even those without design skills - to create high-quality content.
Core AI Design Features
| Feature | What It Does |
|---|---|
| Magic Write | Generates text for your designs |
| Magic Design | Builds layouts in various formats |
| Magic Media | Creates custom visuals from text |
Image Creation Made Simple
Magic Media's text-to-image tool has been used to generate nearly 290 million images. Canva offers several AI-powered image tools:
- Magic Media: Pro users get 500 uses per month.
- DALL·E by OpenAI: Pro users get 25 uses per month.
- Imagen by Google Cloud: Pro users also get 25 uses per month.
Smart Design Automation
Magic Studio simplifies tedious design tasks. Here's what it can do:
- Magic Edit: Modify images using text instructions.
- Magic Grab: Adjust subjects within an image.
- Magic Eraser: Remove unwanted elements effortlessly.
- Magic Expand: Extend image boundaries intelligently.
Designed for Enterprise Needs
Canva AI helps large teams streamline their design processes. Canva Shield even offers protection against intellectual property claims for enterprise users.
"Canva saves so much time across the company, because we're able to free up our creative teams." - Kyle Legg, Head of Brand Social Media & Creative
Pricing Options
| Plan | Cost | AI Features |
|---|---|---|
| Free | $0 | 50 Magic Media queries total |
| Pro | $110/year | 500 queries per month per person |
| Teams | $90/year/user | 500 queries per month per person |
Seamless Integration
Canva AI integrates with Beam AI to automate design workflows and manage assets efficiently. This integration supports:
- Consistent branding across all designs
- Faster project turnaround
- Boosted team productivity
- Automated management of design assets
"With Canva it feels like we have a team of 50 designers instead of only five." - Molly Martin, Art Director
Canva AI empowers marketing teams with easy-to-use tools that scale design efforts, making AI a game-changer for modern creative workflows.
8. Designify
Designify simplifies image editing with AI-powered automation, turning simple visuals into polished marketing assets with ease.
Core AI Features
| Feature | Function | Benefit |
|---|---|---|
| Background Removal | Automatically removes image backgrounds | Creates clean and professional product shots |
| Color Enhancement | Adjusts image colors and contrast | Ensures consistent brand visuals |
| Shadow Addition | Adds realistic shadows | Adds depth and a professional touch |
| Batch Processing | Processes multiple images at once | Saves time when editing in bulk |
Seamless Integration
Designify's API allows businesses to automate repetitive editing tasks, integrating smoothly into workflows.
Best Uses Across Industries
Designify is a great fit for:
- E-commerce: Simplifies product photo editing for online stores.
- Marketing: Produces consistent, eye-catching brand visuals.
- Automotive: Enhances vehicle images for better presentation.
User Feedback and Ratings
With a G2 score of 4.4 (based on 15 reviews), Designify has earned the trust of more than 79 companies as a go-to graphic design solution.
"Designify Pro helps me create professional-looking marketing assets for my clients. It is really easy to use, and I am genuinely amazed by the images' resolution within the paid version. I love it!"
– Wiktoria, CEO of AdBrain
Pricing Details
Plans start at $39 per month, including a free trial option. Pro users can process up to 1,000 images monthly, with additional image processing available at $39 per 1,000 images.
Things to Consider
To get the best results, users need a stable internet connection. While Designify automates advanced editing, its customization options are more limited compared to traditional design tools.
"It is intuitive and makes amazing photos – even out of a boring photo. Designify.com is an essential tool in my work with clients of all industries."
– Shira, CEO of Shirabrown.com
Designify stands out as an AI tool that helps businesses create professional visuals, boosting the quality of marketing campaigns.
9. HubSpot Content Assistant
HubSpot Content Assistant is a tool powered by AI, built directly into HubSpot's marketing platform. It simplifies creating content for different channels while keeping your brand's messaging consistent.
Core Features
| Content Type | Features | Purpose |
|---|---|---|
| Blog Posts | Generates titles, outlines, and expands text | Helps create SEO-friendly content |
| Marketing Emails | Adjusts tone, rewrites content, and creates summaries | Boosts engagement rates |
| Social Media | Turns blog content into posts, adapts for platforms | Ensures consistency across channels |
| Website Content | Optimizes pages, generates meta descriptions | Improves SEO performance |
Smart Content Creation
The AI tool helps marketers produce various types of content while sticking to marketing best practices. It can handle up to 4,000 tokens per prompt, allowing users to create up to 1,000 pieces of content daily and make 30 edits per minute. This functionality integrates seamlessly with HubSpot's platform, supporting smooth collaboration and efficient workflows.
Advanced Integration Capabilities
HubSpot Content Assistant not only generates content but also ensures messaging stays consistent across channels. It aligns content with marketing goals and allows teams to work together in real-time, making the content production process more efficient.
Usage Guidelines and Tips
The tool has limits of 4,000 tokens per prompt, 1,000 content pieces per day, and 30 edits per minute. To get the best results, review the AI's output to ensure it matches your brand's tone and message.
Content Optimization Tools
HubSpot Content Assistant enhances SEO by offering keyword suggestions, adjusting tone, and summarizing lengthy content for specific platforms.
How Marketing Teams Use It
Marketing teams can rely on this tool for:
- Blog Content: Generate titles, outlines, and detailed sections.
- Email Campaigns: Rewrite and refine email copy for better results.
- Social Media: Create posts tailored to each platform from existing content.
- Knowledge Base: Develop help articles and documentation with ease.
Ensuring Quality
Always double-check the AI's output for accuracy and to ensure it aligns with your brand's voice.
HubSpot Content Assistant helps marketing teams produce consistent, multichannel content at scale, making it an efficient solution for growing content demands.
10. Persado
Persado is a leading AI tool in marketing, known for delivering measurable results while prioritizing ethical content creation. It improves marketing content by analyzing a massive dataset of 330 billion consumer interactions.
Performance Metrics
| Industry | Average Conversion Lift | Revenue Impact |
|---|---|---|
| Financial Services | 39% | $2.4B additional |
| Retail & eCommerce | 24% | $1.8B additional |
| Travel & Hospitality | 24% | Not specified |
| Telecommunications | 24% | Not specified |
Key Features of the Technology
Persado's Motivation AI is powered by a unique dataset of real interactions from 150 million U.S.-based consumers. Its standout features include:
- Guardrails to ensure brand voice consistency
- Predictive analytics for performance
- Optimization across multiple channels
- Continuous learning for refinement
- Seamless integration with major web platforms and email tools
These capabilities help brands achieve measurable improvements in their campaigns.
Real-World Results
In May 2023, Tapestry, Inc. used Persado's AI on its checkout pages. By adopting more conversational and emotional messaging, they increased e-commerce revenue by 3-5% and reduced cart abandonment rates.
"Persado's AI-driven platform generates hyper-personalized communications that motivate customers to act. Across our major luxury brands, we've generated millions in incremental revenue."
– Noam Paransky, Chief Digital Officer, Tapestry Inc.
Performance Highlights
Persado's Motivation AI consistently outperforms both human-written and other AI-generated content, with a success rate of 96%. For example, Vodafone saw a 42% boost in conversion rates for its SMS and push campaigns. Andrea Duilio, Vodafone’s Consumer Digital Director, shared:
"Since we started working together, Persado has helped us land the precise message for many of our SMS and push campaigns, powering a 42% lift in conversion rates on average."
Ethical Commitment
Persado is dedicated to creating content that is fair, inclusive, and representative of diverse audiences. This focus on ethical AI has earned the trust of major brands in industries like financial services, retail, telecommunications, and travel.
Conclusion
AI-powered tools are transforming how businesses manage their digital presence, helping them save resources and achieve measurable results. For instance, 74% of organizations using generative AI report a positive return on investment. Choosing the right tools is key to success.
Maximizing Tool Integration
Select tools that address your most pressing content challenges. A great example is Michaels Stores, which used AI to personalize customer communication. By March 2022, they saw a 41% increase in SMS click-through rates and a 25% improvement in email engagement.
Cost-Effectiveness and ROI
AI-driven strategies can boost conversion rates by up to 30%, proving their value when implemented thoughtfully.
Best Practices for Implementation
Here are some steps to ensure smooth adoption and better results:
- Start Small and Scale: Begin with a tool that tackles your top challenge. For example, a European telecommunications company improved response rates by 40% and reduced deployment costs by 25% by focusing on personalized messaging.
- Ensure Data Quality: Keep your data clean and accurate to get the most out of AI. Netflix, for example, attributes 80% of its content views to AI-driven recommendations, which rely on high-quality data.
- Monitor and Adjust: Track key metrics like production time, engagement, and team satisfaction. This helps identify areas for improvement and ensures your strategy stays effective.
