Guest Post Sites for Digital Marketing: A Curated List

published on 06 February 2024

Finding reputable websites that accept guest posts can be a challenge for digital marketers looking to amplify their brand's exposure.

This curated list of top guest post sites provides digital marketers access to influential platforms to publish content, build links, and expand reach.

From leading publications like Moz and Search Engine Journal to niche sites like Single Grain and Jeff Bullas, explore this guide to start guest posting on authoritative sites in the digital marketing space.

Introduction to Guest Posting in Digital Marketing

Guest posting refers to the practice of creating high-quality content and having it published on external blogs and websites as a contributor. It can be an extremely effective digital marketing strategy when done properly.

This article provides a curated list of reputable guest posting sites to help digital marketers and content creators expand their reach and visibility. We outline the key benefits of guest posting for SEO and brand exposure, along with tips for finding suitable sites and crafting compelling guest posts.

The Role of Guest Posting in Digital Marketing

Guest posting enables brands to tap into an existing audience on an external site. By providing value through your content, you gain exposure and build trust with that site's readers.

Some key advantages of guest posting include:

  • Increased domain authority and backlinks: Quality guest posts allow you to gain backlinks from authoritative sites, boosting your domain authority and SEO rankings.

  • Targeted audience reach: Write for sites whose audience aligns with your target customers. This allows for qualified traffic and lead generation.

  • Brand awareness and credibility: Consistently publishing on external sites establishes you as an authority, building brand awareness and trust.

  • Traffic growth: Exposure on reputable sites drives referral traffic back to your website through links and author bios.

Amplifying Brand Exposure through Guest Posts

The major goal of guest posting is increased visibility and reach. By aligning your content to site guidelines and reader interests, you can organically promote your brand to a defined audience segment.

Some key brand amplification benefits include:

  • Share your message with engaged, relevant audiences already assembled by the host site.

  • Highlight your expertise and establish thought leadership in your niche.

  • Increase social sharing of your articles and links back to your site.

  • Build relationships with site editors that could lead to additional opportunities.

Criteria for Selecting Digital Marketing Guest Posting Sites

Focus on sites that have:

  • High domain authority and organic search traffic in your niche.

  • An engaged visitor base that aligns with your target customer profile.

  • Strict, publicly posted guest submission guidelines that demand high-quality content.

  • A range of contributors and diversity of perspectives/topics covered.

Also research the site's social media presence, email list size, reputation among peers, and any available traffic metrics.

When assessing the domain rating (DR) and traffic estimates of various marketing guest blogs, it's important to highlight both high-authority and mid-tier platforms to cater to different guest posting strategies. Here’s a breakdown of some notable sites:

Top Marketing Guest Blogs

  1. New York Times

    • Domain Rating (DR): 94

    • Traffic Estimate: 1B

    • Accepted Categories: Business, Entrepreneurs, Leadership, Growth, Marketing, Technology, Wellness, Food, Culture, Politics, and more.

  2. The Guardian

    • Domain Rating (DR): 93

    • Traffic Estimate: 592M

    • Accepted Categories: Business, Entrepreneurs, Leadership, Growth, Marketing, Technology, Case Studies, and more.

  3. Medium

    • Domain Rating (DR): 94

    • Traffic Estimate: 227M

    • Accepted Categories: Business, Entrepreneurs, Leadership, Growth, Marketing, Technology, Wellness, Food, Culture, Politics, and more.

  4. Forbes

    • Domain Rating (DR): 94

    • Traffic Estimate: 141M

    • Accepted Categories: Business, Entrepreneurs, Leadership, Growth, Marketing, Technology, Case Studies, and more.

  5. Huffington Post

    • Domain Rating (DR): 92

    • Traffic Estimate: 186M

    • Accepted Categories: Business, Entrepreneurs, Leadership, Growth, Marketing, Technology, Wellness, Food, Culture, Politics, and more.

Mid-Tier Marketing Guest Blogs

  1. TechCrunch

    • Domain Rating (DR): 92

    • Traffic Estimate: 12.5M

    • Accepted Categories: Startup, AI, Crypto, Apps, Technology, Events, Business, Leadership, Growth, VC.

  2. HubSpot

    • Domain Rating (DR): 93

    • Traffic Estimate: 12.6M

    • Accepted Categories: Marketing, Sales, Service, Website – comprehensive, data-rich, and personality-driven posts.

  3. Entrepreneur

    • Domain Rating (DR): 91

    • Traffic Estimate: 5.93M

    • Accepted Categories: Anecdotes, Quotes, Academic/Think Tank Studies, Data Points—all must be sourced or linked.

  4. Fast Company

    • Domain Rating (DR): 91

    • Traffic Estimate: 7.27M

    • Accepted Categories: Productivity, Creativity, Career Development, Hiring, Recruiting, Work Culture, Work-Life Issues, Entrepreneurship, Innovation.

  5. Adweek

    • Domain Rating (DR): 91

    • Traffic Estimate: 1.79M

    • Accepted Categories: Tips, Advice, Anecdotes, Commentary on Industry News and Trends. Must inform professionals of the publishing industry and avoid being self-promotional.

Specialized and Niche Marketing Guest Blogs

  1. Buffer

    • Domain Rating (DR): 91

    • Traffic Estimate: 4.21M

    • Accepted Categories: Social Media, Content Marketing, Email Marketing, Marketing Automation, SEO, Omni-channel Marketing, General Marketing Tips.

  2. Smashing Magazine

    • Domain Rating (DR): 90

    • Traffic Estimate: 1.22M

    • Accepted Categories: Business, Career, Checklists, CSS, Data Visualization, Design, Design Patterns, E-Commerce, HTML, JavaScript, Mobile, Performance, Privacy, UX.

  3. Business Insider

    • Domain Rating (DR): 85

    • Traffic Estimate: 93M

    • Accepted Categories: Business, Entrepreneurs, Leadership, Growth, Marketing, Technology, Case Studies, and more.

  4. Search Engine Journal

    • Domain Rating (DR): 91

    • Traffic Estimate: 3.88M

    • Accepted Categories: Marketing, Lists (e.g., Examples, Tips, Tools, Tactics), How-To Articles/Guides, Explainer Posts, Expert Roundups, Thought Leadership.

  5. SitePoint

    • Domain Rating (DR): 87

    • Traffic Estimate: 1.27M

    • Accepted Categories: Technology Insights, JavaScript, Python, Rust, WebAssembly, React, Figma, Tailwind CSS.

Smaller Marketing Guest Blogs with Targeted Audience

  1. CoSchedule Blog

    • Domain Rating (DR): 86

    • Traffic Estimate: 596k

    • Accepted Categories: Marketing, Digital Marketing, ABM, Automation, PPC, Advertising, Affiliate Marketing, Email Marketing.

  2. ReadWrite

    • Domain Rating (DR): 84

    • Traffic Estimate: 166k

    • Accepted Categories: AI, Blockchain, Cryptocurrency, Devices, Fintech, Industrial, Startups, Smart Cities, Lifestyle, Reviews.

  3. Social Media Examiner

    • Domain Rating (DR): 87

    • Traffic Estimate: 375k

    • Accepted Categories: Marketing, Lists (Examples, Tips, Tools, Tactics), How-To Articles/Guides, Explainer Posts, Expert Roundups, Thought Leadership.

This breakdown should help you identify the right platforms based on domain authority and traffic, ensuring your guest posts reach an optimal audience while aligning with your strategic goals.

Crafting Guest Posts that Resonate with Audiences

Creating compelling guest post content involves:

  • Closely following the site's submission guidelines and style standards.

  • Ensuring your topic appeals to their audience interests and fits naturally.

  • Providing unique insights and a distinct point of view on your chosen subject.

  • Backing statements with supporting facts, examples, expert opinions, etc.

  • Seamlessly integrating keywords for optimization while retaining readability.

When engaging in guest posting, it's crucial to avoid several common pitfalls to maximize your effectiveness and reach.

1. Failing to Research the Target Blog

One of the biggest mistakes is not thoroughly researching the target blog's audience and content style. Submitting posts without this understanding can lead to content that doesn't resonate with the blog's readers, resulting in rejections or poor reception.

2. Prioritizing Quantity Over Quality

Another common error is focusing on the volume of guest posts rather than their quality. It’s tempting to produce a large number of posts to increase visibility, but poorly researched or low-value content can damage your reputation and fail to engage audiences.

3. Overlooking the Importance of a Strong Author Bio

An often overlooked aspect is crafting a compelling author bio. This bio should clearly highlight your expertise and include links to your website or social media profiles. Missing this opportunity can mean a significant loss in terms of establishing credibility and connecting with potential followers.

Key Points to Remember:

  • Understand the Audience: Tailor your content to fit the target blog's tone and topics.

  • Emphasize Quality: Focus on well-researched and valuable posts rather than sheer quantity.

  • Optimize Your Bio: Include essential information and links to enhance your visibility and authority.

By avoiding these common mistakes, you can significantly improve the effectiveness of your guest posting strategy.

Approximately 80% of editors prioritize high-quality content over how often posts are made. This highlights the value they place on well-researched and well-written guest articles.

Conclusion

Leveraging guest posting opportunities on reputable industry sites allows digital marketers to expand brand visibility and establish credibility with relevant target audiences. By providing genuine value through your content while subtly promoting your brand, guest posts enable organic growth across multiple channels over time.

What is guest post in digital marketing?

Guest posting is a content marketing technique where you create content for a website, blog, or publication that isn't your own. As a digital marketer or content creator, you can leverage guest posting opportunities to:

  • Build high-quality backlinks pointing to your website, which can improve your site's SEO and ranking potential

  • Expand your audience reach and get in front of new readers who may not have seen your content before

  • Establish yourself as an authority in your niche by showcasing your expertise on reputable sites

  • Promote your own site, products, or services by including a link back to your website in the guest post

When doing guest posts as part of your digital marketing strategy, it's important to find sites that are relevant to your niche and align with your brand. Guest posting works best when the site shares a similar target audience with your own site.

Appropriate sites will likely have clear guest posting guidelines that spell out editorial standards, topics they accept posts on, and links/author bio requirements. While guest posts allow you to gain exposure and links, the content should above all be high-quality and useful for the site's existing readership.

How do I find websites that accept guest posts?

Here are some tips for finding reputable websites that accept guest posts in the digital marketing niche:

Use Search Engines

Start by using search engines like Google to search for terms like "guest post digital marketing," "write for us digital marketing," or "submit guest post digital marketing." You can combine these terms with more specific keywords related to your sub-niche like SEO, social media marketing, content marketing, etc.

Check Digital Marketing Publications

Many digital marketing blogs, magazines, and review sites accept contributed posts. Search for top publications in your niche and check their "Write for Us" or "Contribute" pages for guest post guidelines. Some options to consider are:

  • Search Engine Journal

  • Social Media Today

  • Content Marketing Institute

  • Marketing Land

  • Moz Blog

Use Online Directories

Websites like Cision, Guest Post Tracker, and My Blog Guest have directories of sites accepting guest contributions. You can filter by industry to find digital marketing blogs open to guest posts.

Ask Industry Connections

Reach out to colleagues, friends, or social media connections working in digital marketing. They may have ideas of reputable sites accepting contributor posts relevant to your experience.

Guest Post Outreach Services

There are also paid services like Pitchbox and BlogDash that connect brands/writers to leading publications accepting guest articles. They usually vet blogs to ensure quality.

The key is finding sites with an audience relevant to your digital marketing niche and guest post goals, whether that's backlinks, brand awareness, lead generation, etc. Make sure to carefully review guest posting guidelines before reaching out!

How do I find vendor sites for guest posting?

By using Google search operators, you can easily find websites that accept guest posts in your niche. Here are some tips:

  • Search for phrases like "write for us" or "guest post guidelines" along with your main keyword. For example: "write for us digital marketing".

  • Use Google's "site:" operator to search specific sites. For example: "guest post site:moz.com" will show Moz's guest post guidelines.

  • Try Google's "inurl:" to search for pages with specific text in their URLs. For example: "inurl:/write-for-us/" will find write for us pages.

  • Search social media sites like Twitter, Facebook Groups, and LinkedIn to connect with site owners and editors directly about guest posting opportunities.

  • Use tools like BuzzSumo and Ahrefs to find sites that already publish content similar to yours. Reach out to them about contributing a guest post.

  • Check blogger and influencer directories like Blogarama, Technorati, and Vuelio to find relevant sites.

The key is crafting targeted searches using operators and keywords relevant to your niche. Focus on reputable, high-authority sites with an existing audience. Read their guest posting guidelines before reaching out. With some persistence, you can find great guest posting opportunities to build links and exposure.

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What are guest posting sites?

Guest posting (or guest blogging) refers to the practice of creating and publishing articles on other websites and blogs to promote your brand and content. It is an effective digital marketing strategy that can help drive more traffic, increase brand awareness, and improve search engine optimization (SEO).

Some key benefits of guest posting for digital marketing include:

  • Increased brand reach and exposure: By contributing articles to industry-relevant blogs and websites, you expand your audience beyond just your own site visitors. This raises awareness of your brand, establishes you as an authority, and generates referral traffic.

  • Improved SEO rankings: Quality guest posts allow you to earn high-value backlinks, which signals search engines that your content is worthwhile. This boosts domain authority and keyword rankings over time.

  • Lead generation: Guest blogging provides a platform to demonstrate your knowledge while promoting your products/services. Readers who find your advice helpful may convert to leads and customers.

  • Industry networking: Connecting with blog owners and audiences in your niche can lead to potential partnerships, influencer marketing opportunities, and a sense of community.

Overall, guest posting serves as a content marketing and link building tactic that, when done properly, generates results across several digital marketing goals from traffic to conversions.

Curated List of Guest Post Sites for Digital Marketing

A curated list of recommended guest blogging sites across various digital marketing niches like SEO, social media, email marketing, and more.

Moz: A Platform for SEO Guest Posts

Moz is a well-known SEO blog that publishes high-quality contributor content meeting its strict editorial guidelines. Guest posts on Moz can help digital marketers gain exposure and authority in the SEO space.

To get published on Moz, guest posts should provide actionable tips and insights based on your expertise. For example, posts could cover technical SEO audits, link building strategies, SEO for ecommerce sites, voice search optimization, etc. Make sure your posts offer unique value to the Moz audience of SEO professionals.

Search Engine Journal: A Hub for Digital Marketing Guest Posts

With over 1 million monthly visitors, Search Engine Journal is a leading publication for search marketing news and tips. It accepts contributor posts across all areas of digital marketing, including SEO, PPC, social media marketing, content marketing, email marketing, and more.

Ideal guest posts provide tactical advice or insights based on experience. For instance, you could write guides on setting up Google Analytics, avoiding PPC campaign pitfalls, leveraging Reddit for social media marketing, crafting high-converting landing pages, etc. Ensure your posts teach readers something new.

Social Media Today: Guest Blogging for Social Media Insights

As a top social media and marketing blog, Social Media Today is an influential platform for guest contributors. It accepts posts from industry experts that analyze trends or provide actionable social media marketing tips.

Some guest post topic ideas include Instagram reels best practices, emerging social media algorithms, Reddit and Quora marketing tactics, Clubhouse app marketing opportunities, avoiding burnout as a social media manager, etc. Share your unique social media marketing experiences.

Single Grain: Digital Marketing Insights through Guest Blogging

Single Grain is a popular digital marketing blog with over 1 million monthly visitors. It welcomes contributor posts that provide concrete, tactical advice based on experience.

You can pitch posts on email marketing segmentation strategies, cost-per-lead benchmark data, YouTube affiliate marketing case studies, the latest Facebook ad formats and best practices, etc. Ensure your posts offer actionable tips readers can implement right away.

Jeff Bullas: Sharing Digital Marketing Expertise via Guest Posts

The Jeff Bullas blog receives over 1 million visits per month. It accepts contributor content from digital marketing thought leaders. Leverage this platform to showcase your expertise to a wide audience.

Ideal posts provide a unique angle on digital marketing topics like AI and big data in marketing, blockchain technology applications for marketing, using virtual reality for experiential marketing, transitioning to a product-led growth strategy, etc. Share your insights and expertise through this high-authority marketing blog.

Mastering Guest Posting Guidelines for Digital Marketing Success

Guest posting can be an extremely effective digital marketing strategy when done correctly. By adhering to key guidelines, you can create high-quality guest posts that drive results.

Adhering to 'Write for Us' Guidelines for Quality Content

When pitching guest posts, carefully review the publication's contributor guidelines. Tailor your pitch and subsequent article to match their requirements for:

  • Topic relevance

  • Word count

  • Visual assets

  • Citation style

  • Tone and voice

Craft informative articles that provide unique insights and actionable takeaways for readers. Avoid self-promotion and overt selling.

Ensuring Compliance with Blog Guidelines

Before finalizing your guest post, verify it meets all standards for:

  • Keyword usage

  • Links and anchor text

  • Images and alt text

  • Metadata

  • Attribution

Complying with guidelines ensures your content aligns with the publication's editorial standards.

Utilizing Visuals for Engaging Digital Marketing Guest Posts

Enhance posts with:

  • Relevant stock photos

  • Custom graphics

  • Infographics

  • Charts/graphs

  • Video embeds

Visuals make content more engaging and scannable for readers.

Strategies for Promoting Your Digital Marketing Guest Blog

To extend reach, promote posts via:

  • Social media

  • Email lists

  • Paid ads

  • Link inserts

Driving traffic to high-authority guest posts boosts link equity and brand visibility.

The Impact of AI and Machine Learning on the Future of Guest Posting

Personalized Content Creation

AI and machine learning are set to revolutionize guest posting by enabling highly personalized content creation. These technologies analyze user data to generate tailored content that resonates with specific audience segments. Instead of broad, one-size-fits-all posts, expect bespoke articles that address the unique interests and behaviors of readers. This level of customization can significantly enhance reader engagement and retention.

Enhanced Audience Targeting

Machine learning algorithms can sift through extensive data to pinpoint the ideal platforms for guest posts. By understanding where your target audience spends their time and which types of content they engage with, AI helps in crafting posts that are more likely to gain traction. This precision targeting ensures that your guest posts are not just well-written but also strategically placed for maximum impact.

Real-Time Content Optimization

AI tools can provide real-time feedback during the writing process. These tools analyze elements like readability, keyword usage, and emotional tone, allowing for on-the-fly adjustments to optimize the post. This results in more compelling and effective content that stands out in an increasingly crowded digital landscape.

Multimedia Integration

The future of guest posting will also see a shift towards more multimedia content, facilitated by AI. As digital platforms advance, incorporating videos, infographics, and interactive elements will become simpler and more intuitive. AI can help in seamlessly integrating these elements, making posts more engaging and shareable. Imagine a travel blog guest post that includes an AI-generated virtual tour of a destination, offering readers a richer, more immersive experience.

Long-Term Relationship Building

Building long-term relationships with platforms will be more achievable through AI-driven insights. By continuously analyzing performance data, AI can identify what works and what doesn’t, helping authors refine their approach over time. This leads to a stronger, more trustworthy presence on chosen platforms.

Streamlined Distribution

AI and machine learning can also streamline the distribution of guest posts. Automated systems can determine the optimal times for publishing and sharing content across various channels. This ensures that posts reach the widest possible audience at the right moment, boosting visibility and engagement.

In essence, AI and machine learning are poised to make guest posting more personalized, targeted, and effective. By embracing these advancements, content creators can stay ahead of the curve and make a more substantial impact on their audience.

Leveraging Blog Outreach Services for Guest Posting

Blog outreach services can be invaluable for finding quality guest posting opportunities and managing the submission process. These services specialize in connecting guest bloggers with relevant, high-authority websites in their industry.

Identifying Blog Outreach Services for Digital Marketing

When evaluating blog outreach services, look for ones that focus specifically on the digital marketing industry. Key factors to consider include:

  • Domain authority of the sites they work with

  • Success rate for guest post approvals

  • Quality of relationships with site editors

  • Customized outreach and follow-up

Services like GuestPostTracker and Pitchbox stand out for digital marketing guest posts. They have curated lists of high DA sites accepting contributor posts in areas like SEO, PPC, social media marketing, and more.

Professionally managed guest posting campaigns provide significant SEO gains:

  • Efficient link building: A streamlined process for securing backlinks from industry websites. This saves considerable time vs. independent outreach.

  • Higher approval rates: Leverage existing relationships between the service and site editors to improve guest post acceptance.

  • SEO expertise: Specialists help optimize posts for keywords and ensure content aligns with search intent.

Quality links and branding exposure on authoritative sites demonstrate expertise and boost site rankings.

Guest posting has strict guidelines and each website has unique specifications. With a blog outreach service, you benefit from:

  • Submission criteria knowledge: Services maintain updated contributor guidelines for target sites.

  • Personalized guidance: Specialists advise on content structure, length, multimedia use, etc. based on editor preferences.

  • Follow-up support: Services handle any questions or revisions requested post-submission.

This makes the posting process smooth and compliant.

Maximizing Return on Investment in Guest Posting Services

To maximize ROI:

  • Set targets: Define goals for monthly posts, site metrics (DA, traffic), and geographic diversity.

  • Track links: Use link tracking software to monitor backlink gains, referrals, and rankings impact.

  • Measure conversions: Analyze site analytics to evaluate traffic being driven from guest posts.

Adjust targets over time based on performance. This ensures continued alignment with digital marketing objectives.

In summary, blog outreach services enable efficient, scalable link building through guest posting. Their expertise and site relationships drive SEO gains while saving considerable effort. Tracking key metrics helps maximize ROI long-term.

The Importance of Content Marketing in Guest Posting

Content marketing plays a pivotal role in ensuring the success of a guest posting strategy for digital marketing. By creating high-quality, engaging content that offers genuine value for the audience, digital marketers can organically build links, increase domain authority, boost brand awareness, and enhance thought leadership in the industry.

Creating a Content Marketing Strategy for Guest Posts

When designing a content plan for guest posting, focus on topics and formats that will appeal to your target audience. Conduct keyword research to identify relevant subjects and pain points to address. Integrate multimedia like images, infographics, and videos to make your content more visually compelling. Most importantly, ensure your content provides tangible value by educating readers or offering actionable tips and insights they can apply.

Measuring the Impact of Content Marketing on Guest Posts

Tools like Google Analytics, SEMrush, and Ahrefs provide key metrics to help analyze the performance of your guest post content. Track referral traffic, backlinks, domain authority increases, and organic search visibility lifts to quantify the SEO and branding dividends derived from high-quality guest post content. Surveys, social shares, comments, and engagement rates also indicate content resonance.

Emerging content formats like podcasts, vlogs, and interactive content are gaining traction across guest posting opportunities in digital marketing. Snackable, scannable content optimized for mobile continues growing in importance. Thought leadership-focused guest posts that provide unique perspectives on industry challenges also perform well.

Integrating SEO Best Practices in Content Marketing for Guest Posts

Conduct thorough keyword research and on-page optimization when creating guest post content. Integrate target keywords naturally while providing useful information to searchers. Optimize content for voice search with natural language and conversational tone. Include relevant internal links to high-authority domains. Quality content that offers true utility to users drives organic search visibility over the long term.

Conclusion: Maximizing the Impact of Guest Posting in Digital Marketing

Guest posting can be a highly effective digital marketing and content promotion strategy when done correctly. By publishing relevant, high-quality content on reputable sites, brands can gain valuable backlinks, increase domain authority, boost brand awareness, and drive qualified organic traffic.

To maximize results, it's critical to identify sites that align with your target audience and have strong domain authority. When crafting guest posts, provide useful information and optimize content for SEO by integrating relevant keywords.

Recap of Top Guest Post Sites for Digital Marketing

Key benefits of guest posting include:

  • Building high-quality backlinks to improve search engine rankings

  • Expanding brand reach and establishing thought leadership

  • Generating referral traffic from authoritative sites

  • Leveraging another site's audience and domain authority

Focus on securing placements on reputable, high-traffic sites frequented by your target customers. Prioritize sites with good domain authority and page authority scores.

Best Practices and Strategies Moving Forward

As you continue guest posting:

  • Research link building opportunities within your niche

  • Craft custom posts that offer true value for each site's audience

  • Follow guest posting guidelines and best practices

  • Develop relationships with site editors and bloggers

  • Analyze results to determine most valuable placements

  • Explore additional digital marketing channels to complement your strategy

By providing consistent value, brands can leverage guest posting to increase visibility and position themselves as industry authorities over time.

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