Google Business Profile Analytics Guide 2024

Here's what you need to know about Google Business Profile (GBP) Analytics in 2024:

• GBP Analytics is crucial for local businesses to improve search visibility
• Key metrics to track: search visibility, customer actions, photo views, reviews
• How to access your dashboard:
  1. Log in at google.com/business
  2. Set up tracking
  3. Choose time periods
  4. Manage multiple locations if needed

Main ways to use GBP Analytics:

• Monitor search performance and customer engagement
• Identify trends in popular times and search queries
• Optimize your profile based on data insights
• Compare your performance to competitors

To improve your GBP performance:

• Keep your profile updated and complete
• Post content regularly
• Respond quickly to reviews
• Add high-quality photos

Remember: GBP Analytics requires ongoing attention to see results. Check your metrics regularly and adjust your strategy accordingly.

Quick Comparison: Key GBP Metrics

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How to Open Your Analytics Dashboard

Want to check out your Google Business Profile (GBP) analytics? It's pretty simple. Here's how to do it:

Log In

1. Go to google.com/business
2. Click "Sign in" or "Manage now"
3. Enter your Google account info

You'll see your dashboard after logging in. If you've got multiple locations, pick the one you want to look at.

"Checking your GBP analytics is like getting a direct line to your customers' behavior", says Ben Fisher, a Google Business Profile Gold Product Expert.

Set Up Tracking

Before you start digging into data:

1. Click the three dots in the top right
2. Go to "Business Profile settings"
3. Make sure all analytics options are on

Pro tip: Turn on email notifications. You'll stay on top of your local SEO game without extra effort.

Choose Time Periods

Want to see data from last week? Last month? Here's how:

1. Find the date range selector (usually top right)
2. Click it
3. Pick a preset like "Last 7 days" or "Last month"
4. For specific dates, choose "Custom" and enter them

Comparing different time periods can show you cool trends. You might see more profile views during certain seasons or after a big marketing push.

Handle Multiple Locations

Got more than one business location? No problem:

1. From your main dashboard, hit "Manage locations"
2. Use "Location groups" to organize your businesses
3. Click "Add location" for new sites

If you've got more than 10 locations, you can ask for bulk verification to make things easier.

Real-world example: A restaurant chain with 30 spots in the Southwest used AgencyAnalytics to link all 30 GBPs in one campaign. This let them track local rankings for each restaurant accurately, instead of being stuck with just one GBP.

Key Metrics to Monitor

To boost your local SEO, keep an eye on these Google Business Profile (GBP) metrics:

Search Results

GBP breaks down search traffic into three types:

1. Direct searches: People looking for your business name or address
2. Discovery searches: People looking for what you offer
3. Branded searches: People looking for your brand or related brands

Want to grow? Focus on discovery searches. They show how well you rank for general terms, helping new customers find you.

Profile Activity

These metrics show how users interact with your GBP listing:

Ryan Burch from Tobie Group says:

For our clients, it's almost 100% focused on the number of calls we're able to generate. Our clients stick with us as long as we're generating leads via phone calls, so we pay close attention to that.

Customer Actions

These show what users do after seeing your profile:

1. Website clicks
2. Direction requests
3. Phone calls

A study found that 76% of customers visit a business within 24 hours of a smartphone search. So these actions directly impact your foot traffic and sales.

Review Stats

Reviews are crucial for local SEO. Track:

• Total reviews
• Average rating
• How often you get reviews
• How quickly you respond

Try to respond to ALL reviews within 24 hours. It shows you care about feedback and engage with customers.

Remember: More profile views = more attention = more business. Keep improving these metrics to stay ahead in local SEO.

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Understanding Your Data

Google Business Profile (GBP) Analytics is a goldmine for local businesses. Let's break down how to make sense of this data and put it to work.

Reading Your Results

GBP Performance Insights gives you a snapshot of your local search presence. Here's what matters:

• How often your listing shows up in searches
• What people do after seeing your listing
• When customers typically visit

Compare these metrics month-to-month to spot trends and patterns.

Making Reports

Here's how to create reports that drive decisions:

1. Set Clear Goals

What do you want? More foot traffic? More calls? Better online visibility?

2. Choose Relevant Metrics

Pick metrics that match your goals. For example:

• Want more foot traffic? Track direction requests
• Aiming for better online visibility? Look at search impressions and profile views

3. Use Visuals

Graphs and charts make data easy to understand. Use them to show trends and comparisons.

4. Add Context

Don't just show numbers. Explain what they mean for your business.

5. Recommend Actions

Always include next steps based on the data. What should you do more? What needs work?

Downloading Data

To dig deeper, export your GBP data:

1. Log into your GBP account
2. Go to Performance
3. Click "Download Insights"
4. Choose your date range (up to 6 months)
5. Select your data
6. Click "Download"

You'll get a CSV file with all your data. Perfect for deep analysis or custom reports.

Spotting Trends

Look for these patterns in your GBP data:

• Seasonal Spikes: Do searches increase in certain months? Plan promotions around these times.
• Day of Week Patterns: Are weekends busier? Adjust staffing accordingly.
• Popular Search Terms: What words do people use to find you? Use these in your website and GBP description.

Ryan Burch from Tobie Group shares:

"For our clients, it's almost 100% focused on the number of calls we're able to generate. Our clients stick with us as long as we're generating leads via phone calls, so we pay close attention to that."

This shows why it's crucial to track metrics that directly impact your bottom line.

Making Improvements

You've got your Google Business Profile (GBP) analytics. Now what? Let's turn that data into action and boost your local SEO game.

Using Data to Improve

Your GBP data is a goldmine. Here's how to use it:

Optimize for Discovery Searches

84% of Business Profile views come from discovery searches. People find you when looking for services, not your brand name.

• Find your top discovery search terms
• Use these keywords in your business description and posts
• Create website content around these topics

Boost Customer Actions

Turn profile views into real-world actions:

Use Popular Times Data

• Staff up when it's busy
• Run promos during slow times
• Tweak your hours to match customer habits

Fixing Problem Areas

Low search visibility? Few customer actions? Poor reviews? Here's what to do:

Boost Search Visibility

• Fill out EVERY part of your profile
• Use relevant keywords in your description
• Post updates regularly

Increase Customer Actions

• Add lots of good photos (100+ photos = 520% more calls!)
• Make your contact info clear and correct
• Use call-to-action phrases in posts and descriptions

Improve Review Performance

• Ask happy customers for reviews
• Reply to ALL reviews within 24 hours
• Fix issues mentioned in bad reviews

How Do You Stack Up?

Check out these benchmarks:

Below average? Focus on these areas. Average? Aim higher!

Checking Out the Competition

Stand out in your local market:

1. Look at competitor profiles
2. Highlight what makes you unique
3. Engage better than they do

Content and Marketing Tools

Content and Marketing offers tools to supercharge your GBP:

• AI Blog Writing: Create engaging posts with key search terms
• Social Media Management: Sync your GBP posts with your social strategy
• Video Creation: Make eye-catching videos to stand out

Use these tools to create a GBP profile that grabs attention and drives action.

Wrap-Up

Let's recap the key points about Google Business Profile (GBP) Analytics for 2024:

GBP is a big deal for local SEO. Why? Over a billion people use Google Maps every month to find businesses. And it's free!

Here's what you need to focus on:

1. Search Visibility: How easy are you to find?
2. Customer Actions: Are people clicking, calling, or asking for directions?
3. Reviews: What are people saying about you?
4. Photos: Are your pics getting views?

These metrics tell you how you're doing in local search.

But here's the thing: GBP isn't a "set it and forget it" tool. You've got to keep at it:

• Update your info regularly
• Post content often
• Respond to reviews quickly
• Add new photos

Use GBP Insights to get smarter:

• Look at search queries to improve your keywords
• Check when you're busiest to plan staff and promotions
• See what actions customers take most

And remember, Google likes to change things up. So keep an eye on your profile for new features or questions.

Kira Krostag, who runs Site Smart Marketing, says:

"The free Google Business listings in the 'map 3 pack' is currently the most prominent feature at the top of the Google search results."

So, how do you make the most of this?

1. Use UTM parameters to track GBP traffic
2. Check how your profile looks on different devices
3. Compare your stats to others in your industry

Keep optimizing, and you'll see results!

FAQs

How to measure Google Business Profile performance?

Want to know how your Google Business Profile (GBP) is doing? Here's a quick guide:

1. Log into your Business Profile
2. Find "Performance" (Search) or "Promote" > "Performance" (Maps)
3. Pick your date range and hit "Apply"

Now you've got the data. But what should you look at?

These aren't just random numbers. They show how people interact with your business online.

"Google Business Profile insights give you a full picture of your local search performance", says EmbedSocial.

To get the most out of your GBP data:

• Look at your stats weekly
• Compare different time periods
• Use what you learn to improve your local SEO

Remember: Your GBP performance is a goldmine of info. Use it to make smart decisions for your business.

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