Content Writing Services for Websites: A Comparison

Finding high-quality website content can be a challenge for businesses with limited time and resources.

This comprehensive comparison of top content writing services for websites evaluates key factors like pricing, expertise, and capabilities to help you make an informed decision.

You'll get insider perspectives on content creation costs, writing quality, integrated SEO services, diverse content offerings, additional specializations, content careers, and final recommendations for choosing the best fit for your needs.

Introduction to Content Writing Services for Websites

Content writing services play a crucial role in establishing and growing an online presence. From website copy to blog articles, engaging content attracts visitors, improves SEO, and fuels business growth. This article explores the key benefits of using professional content writing services.

The Role of Content Writing in Digital Presence

High-quality website content has become essential for success online. Well-written product descriptions, blog posts, and web copy not only inform and engage visitors but also signals to search engines that a site offers value. Investing in professional writers to regularly produce fresh, relevant content should be a priority.

Advantages of Professional Content Creation Services

While writing in-house seems economical, working with professional content writers has distinct advantages:

Expertise: Content writers specialize in creating optimized web copy and have a deep understanding of what engages visitors. This level of skill is difficult to match internally.
Productivity: Content writing is extremely time consuming. Outsourcing the work frees up internal staff to focus on core operations.
Quality: Professional writers create content that aligns with brand voice and meets web writing best practices. This level of polish promotes trust.

Identifying Your Content Strategy & Research Needs

An effective content plan requires insight into topics and keywords that resonate with your audience. Content services conduct extensive research to shape strategy and also provide helpful analytics on published content performance.

The Impact of Content Marketing on Brand Growth

Supplementing a website with regular, fresh content boosts visitors and search visibility. Content writing services enable brands to implement a content marketing strategy that attracts and converts visitors into loyal customers. Maintaining an active blog and social media presence leads to exponential growth over time.

How much does it cost to write content for a website?

The cost of website content writing can vary significantly depending on factors like:

Word count: Prices are often quoted per word, so longer content costs more overall. The average rate is ₹2-6 per word.
Writer's experience level: More experienced writers tend to charge higher rates. Expect to pay ₹0.50-1 per word for beginners, up to ₹8-10 for expert writers.
Type of content: Simple product descriptions or blog posts cost less than in-depth, research-based articles. Unique content also costs more than repurposed or curated content.
Quality and expertise: High-quality, insightful content from niche experts costs more. Budget writers produce more generic content.
Turnaround time: Rush orders with tight deadlines warrant premium pricing. Allowing flexible timelines reduces costs.
SEO optimization: Writers who optimize and structure content for search engines charge a premium.

To summarize, most websites can get decent quality content written for ₹2-6 per word from mid-level writers. But unique, high-value content with SEO expertise might range from ₹6-10 per word. Setting clear expectations for topic, length, research, and optimization helps get accurate quotes.

What is the best content writing services?

When looking for the best content writing services for websites, there are a few key factors to consider:

Quality

The quality of the writing is paramount. You want an experienced writer who can craft compelling content that engages readers. Look for services that provide native English writers with backgrounds in marketing, journalism, or professional writing.

Expertise

Choose a service with expertise in writing website and blog content specifically. The writers should understand SEO principles and how to optimize content. Subject matter expertise in your industry is also useful.

Reliability

Consistency and reliability are important. You need writers who will deliver content on time, every time. Services with large pools of pre-vetted writers tend to be more reliable.

Pricing

While budget is a consideration, don't sacrifice too much quality for cheaper prices. Mid-range services often provide the best value. Expect to pay anywhere from $.10-$.20 per word for decent website content.

Customization

Look for services that will take the time to understand your brand, voice, audience and goals. The content should align with your overall messaging and strategy.

Some top, reliable content writing services to consider are Verblio, Express Writers, Contently, and WriterAccess. They provide high-quality writing from seasoned professionals at reasonable rates. Most importantly, they work closely with clients to produce custom content that helps achieve business objectives.

Who writes content for a website?

A website content writer or web content writer is a professional who specializes in creating relevant, high-quality content for websites. This role falls under the broader category of copywriting.

Every website targets a specific audience and requires content that appeals to that audience in order to drive engagement and conversions. As such, the responsibilities of a website content writer include:

Conducting research on the client's industry, competitors, target demographics, and more to inform content strategy
Creating various forms of copy - including blog posts, product descriptions, web pages, newsletters, and more - that align with the website's goals
Ensuring that all content is optimized for search engines (SEO) in order to improve visibility
Formatting content for web consumption using HTML and CSS
Collaborating with stakeholders such as designers, developers, and marketers to produce content that fits within the website's information architecture

Website content writers are experienced with producing copy specifically designed for the web and tailored to a website's unique value proposition, brand voice, and audience interests. Their skills in strategic content development, SEO optimization, and web formatting set them apart from general copywriters. Businesses leverage website content writers to ensure their sites effectively attract, engage, and convert their target demographics.

How much does content writing cost?

The cost of hiring a content writer can vary significantly depending on factors like:

Writer's skill level and experience: More experienced writers with proven writing abilities tend to charge higher rates. Beginner writers charge less.
Your content needs: Simple blog posts tend to cost less than complex whitepapers or product descriptions. The more research and effort required, the higher the fee.
Word count: Most content writers charge per word, so longer pieces cost more overall. 500 words may cost $100-150 for example.
Quality and uniqueness: Original research and writing from scratch costs more than repurposing existing content.

On Upwork and Fiverr, here are typical price ranges:

Beginner writer: $15-30 per hour
Intermediate writer: $30-50 per hour
Expert/Thought leader: $50-80+ per hour

For small businesses and startups, budgeting $30-60 per hour for an experienced English writer is reasonable. Large enterprises hiring specialist writers in finance or technology may pay over $100 per hour.

Setting clear expectations upfront on needs, scope, deadlines etc. helps efficiently allocate budget. Comparing writer samples aids selection. Revising drafts usually costs extra too.

Comparing Top Website Content Writing Services

Evaluating and selecting the right content writing service can be challenging with so many options to consider. This article reviews key players in website content creation to help identify the best fit based on factors like quality, expertise, pricing, and ideal customer needs.

Evaluating Website Copywriting Professionals

Professional copywriters create compelling website content tailored to your brand voice and audience. When evaluating services, consider:

Quality and Expertise

Samples of previous work in your industry
Writer specializations (technical, creative, SEO-focused)
Editing and proofreading services

Pricing

Cost per word or project rates
Revisions and additional services

Ideal Customer Fit

Writers with experience in your niche
Personalized services for small business needs

Top website copywriting services excel in content quality while providing a managed process that fits your budget.

The Role of Website Content Managers

Website content managers handle creation, optimization, and maintenance of site content. Key benefits include:

Content Operations

Ongoing content needs analysis
Content scheduling and publishing
Monitoring site analytics

SEO Optimization

Keyword research and targeting
Metadata optimization
Link building

Brand Consistency

Tone, voice, messaging oversight
Content guidelines enforcement
Legal/compliance review

Seeking an ongoing managed website content service brings order to your content operations.

Crafting Compelling Product Descriptions

Product description writing is crucial for ecommerce success. When evaluating services, look for:

Sales Impact

Benefit-focused descriptions
Calls to action to drive conversions

SEO Value

Keyword optimization
Structured data for rich snippets

Media Integration

Product images, videos, demos
Interactivity features

Specialist product description writers create content designed specifically to boost online sales.

Evaluating content writing services on the criteria above will lead to finding the offering best aligned to your website goals and audience needs. Consider free trials to experience quality before committing.

Cost Analysis of Content Writing Services

Understanding Per Word Pricing for Web Content

Content writing services typically charge per word for web content. Rates can vary depending on the type of content:

Blog posts generally range from $0.10 - $0.20 per word. Many content writing services offer packages for recurring blog content at discounted bulk rates.
Product descriptions tend to cost around $0.15 - $0.25 per word since they require specific product knowledge. Packages are common.
Website copy like "About Us" pages or service descriptions often run $0.20 - $0.30 per word or more due to the importance of conveying the company's core messaging.

When evaluating per word pricing, buyers should consider:

Writer expertise - more experienced writers or industry specialists may charge higher rates
Quality assurance - services with extensive editing and revisions may justify slightly higher pricing
Rush delivery - expedited turnarounds typically incur premium fees

Setting clear content guidelines and providing reference materials can help reduce costs.

Evaluating Package Deals for Bulk Content Orders

Many content writing services offer discounted bulk pricing through content packages, which buy a set amount of content at fixed rates. Common options include:

Blog bundles - e.g. 12 blog posts per month at $200 per post
Ebook packages - a 60-page ebook for $2000
Website content suites - "About" page, services pages, and 10 blogs for $3000

When reviewing package pricing, buyers should evaluate:

Expected output - the total word count or number of pieces included
Production timeline - turnaround times for the entire package
Revisions terms - number of rounds of revisions or edits allowed
Exclusivity rights - whether buyers maintain full content ownership

Packages allow buyers to get volume discounts in exchange for an upfront spending commitment.

Assessing Tiered Pricing Plans for Ongoing Needs

For frequent, on-demand content needs, some writing services offer tiered pricing plans. These tend to include:

Monthly content credits - e.g. 5000 words per month for $500
Annual subscriptions - unlimited blogs for $2000 per year
Pay-as-you-go rates - volume discounts beyond monthly limits

When examining tiered plans, key considerations are:

Expected usage levels - balancing monthly limits with pay-as-you-go overage rates
Content range - variety of content types covered under the plans
Cancellation terms - whether unused credits expire or roll over month-to-month

Tiered pricing can provide cost controls and budget predictability for ongoing content needs. Tracking usage and adjustments as needs change is advised.

Determining Content Quality and Expertise

Assessing the expertise and capabilities of content writing services is critical for ensuring high-quality website content. When researching services, here are some key factors to evaluate:

Assessing the Expertise of Content Writers

Industry specialization - Seek writers with expertise in your industry to ensure accurate, insightful content. Review writer bios and portfolios.
SEO skills - Writers should understand SEO best practices to optimize content. Assess knowledge of keywords, metadata, etc.
Sample content - Evaluate writing samples relevant to your business to gauge quality. Well-structured content with smooth writing indicates expertise.

Customization of Writing Style to Brand Voice

Voice guidelines - Services that capture your brand voice, style and tone show customization ability. Provide guidelines and samples.
Content samples - Compare multiple content samples to your brand voice to see how well the service adapts.
Editing process - A multi-step editing process helps refine content to match brand voice. Ask about their process.

Importance of Proofreading & Editing Services

Error rate - Assess editing quality by calculating errors per words. An error rate under 0.5% is good.
Editing steps - Multiple editing and proofreading steps ensure higher quality. Review their workflow.
Editor experience - Experienced editors intimately familiar with English grammar and structure provide superior editing.

Evaluating expertise, customization capabilities, and editing quality takes time but ensures you get high-value content aligned with your brand and goals. Spend the effort upfront finding the right writing service for long-term success.

SEO Services Integrated with Content Writing

Evaluates how well services optimize content for search rankings.

Strategies for Effective Keyword Targeting

When looking for content writing services for websites, it's important to find providers that offer effective keyword targeting strategies. This ensures the content they produce is optimized for search engine rankings. Here are some things to look for:

Keyword research: The service should conduct thorough keyword research to identify terms and phrases with high search volume and low competition. This allows them to target valuable keywords in your content.
Semantic keyword mapping: The writers should map synonyms and related keywords to core terms. This allows them to naturally incorporate relevant keywords.
Keyword tracking: The service should track keyword performance over time and adjust targeting as needed. This ensures terms remain relevant.
Contextual targeting: Keywords should be integrated contextually within content to read naturally. Over-optimization looks spammy to search engines.
Keyword density: Writers should aim for a 2-3% density for primary keywords or risk over-optimizing. Higher densities may trigger spam filters.

Crafting Metadata for SEO Enhancement

When researching content writing services, also consider their metadata writing capabilities. Crafting compelling meta titles and descriptions is crucial for on-page SEO:

Titles: These should be concise and include primary keywords. Length should be under 60 characters to fully display in search results.
Descriptions: These snippets should provide an overview of content in an engaging way. Length should be 50-160 characters to rank well.
Header tags: Writers should strategically incorporate keywords in H1 and H2 header tags for added weight.
Image alt text: Descriptive alt text with keywords also helps pages rank for related image searches.
Structured data: Some writers may incorporate JSON-LD structured data for added richness.

Incorporating Link Building into Content Strategy

The best content writing services go beyond on-page optimization to also offer link building and outreach:

Guest posting: Writers may coordinate guest posts on reputable sites in your niche to earn backlinks.
Influencer outreach: Some have connections to industry influencers who may be open to backlinks.
Resource page development: Writers may build link-worthy resource pages that aggregate helpful content.
Broken link building: Writers may search for and replace broken links with links back to your content.

When researching services, look for ones that provide holistic SEO content solutions beyond just writing keyword-rich copy. Integrated keyword targeting, metadata development, and link building services deliver maximum search visibility.

Diverse Content Types Offered by Writing Services

When evaluating content writing services for your website, it's important to assess their capabilities across different content formats. The right service should be able to produce engaging, high-quality content tailored to your goals, whether you need blog posts, whitepapers, social media posts, or other assets.

Creating Engaging Articles & Blog Posts

A good content writing service will have experienced blog writers who can craft posts that capture reader attention and encourage social sharing. Look for writers who:

Conduct keyword research to optimize articles
Develop compelling headlines and introductions
Structure content with scannable formatting (headings, lists, etc.)
Incorporate multimedia like images and graphics
Employ storytelling elements to engage readers
Can write on diverse topics relevant to your industry

This helps ensure your blog content ranks well in search and keeps visitors engaged on your site longer.

Developing In-depth White Papers and Reports

For B2B companies, long-form whitepapers and reports are key for establishing thought leadership. The ideal writing service will assign you dedicated writers with expertise in your niche who can:

Research complex topics thoroughly
Craft persuasive arguments with supporting data/facts
Logically structure papers over 10+ pages
Format papers professionally with executive summaries, tables of contents, etc.
Follow brand voice guidelines and terminology

This produces content that nurtures prospects and customers further down the sales funnel.

Social media requires regular high-quality updates tailored to each platform's style. A writing service can provide:

Platform-specific tone and formatting
Engaging captions and short-form copy
Visual social content like infographics
Scheduled/automated post publishing
Performance tracking and optimization

This ensures brand consistency across channels while saving you time.

Exploring Additional Services and Specializations

Strategizing with Content Strategy & Research Services

When creating content for a website, it's important not just to write high-quality copy, but also to have a solid content strategy in place. Some content writing services offer content strategy and research services to help clients plan and optimize their website content.

These services may include conducting audience research, developing personas and buyer journeys, performing keyword research, creating content calendars, and providing strategic recommendations for content topics and formats. This upfront planning ensures that all content produced aligns with target audience needs and business goals.

For example, Company X offers consulting services to shape content strategy, including competitor analysis, goal setting, and content mapping. Company Y provides hands-on research deliverables like keyword reports, interest graphs, and persona profiles. When evaluating options, consider whether you need high-level strategy or detailed research execution.

Global Reach with Translation & Localization Services

For companies targeting global markets, multilingual content is a must. Many content writing services provide translation and localization services to adapt website copy for international audiences.

Offerings range from simple translation into select languages to full-scale localization accounting for cultural nuances. For instance, Company A offers translation into over 100 languages using qualified human translators. Company B specializes in in-depth localization, adapting content to resonate across geographies through region-specific imagery, idioms, formats, and more.

When assessing providers, look for language breadth, human vs. machine translation, translator qualifications, and localization depth based on your global content needs.

Integrating Graphic Design with Content Services

While strong writing is essential for website content, visuals are also important for capturing user attention and interest. Some content writing services have in-house graphic design teams to create images, info-graphics, animations, and other visual content to complement written website copy.

For example, Company X offers graphic design add-ons for content projects, including static and animated images, data visualizations, illustrations, and more. Company Y partners with a hand-picked group of graphic design freelancers to provide visual content services to clients.

Evaluate options based on design style alignments, visual content types offered, and how content and visuals are integrated within projects. Well-executed visual content can bring website copy to life.

Navigating Web Content Jobs and Career Opportunities

The demand for skilled content writers and managers is growing as more businesses recognize the value of high-quality website copy and content strategy. This section explores opportunities in web content jobs and provides advice on finding open positions and standing out as a top candidate.

Finding Website Copywriting Jobs

Copywriting roles specifically focused on creating website content are in high demand. Businesses need writers who can craft compelling copy that engages visitors, tells the company's story, and ultimately drives conversions.

When searching for open copywriter jobs related to websites, look for positions with titles like:

Website Copywriter
Digital Content Writer
Web Content Specialist
Ecommerce Copywriter

Good places to search include:

Online job boards like Indeed, LinkedIn Jobs, ZipRecruiter
Individual company websites
Creative staffing agencies and marketing firms

With the rise of remote work, many of these roles are now fully or partially remote. This expands options for candidates.

Opportunities in Web Content Management

Beyond writing website copy, there is also growing need for content managers who can oversee a website's entire content strategy.

Some common web content manager job titles are:

Website Content Manager
Digital Content Strategist
SEO Content Manager
Social Media & Website Content Manager

Content managers handle activities like:

Content planning and development
Copywriting and editing
SEO optimization
Content performance analysis
Managing writers and editors

These roles exist at companies of all sizes, from startups to large enterprises, as well as at digital agencies.

Landing Content Writing Jobs in a Competitive Market

When applying for web content jobs, there are several key things candidates can do to stand out:

Highlight relevant samples: Include examples of website copy and other online content you have written in your portfolio.
Show SEO knowledge: Understand how to optimize web content for search engines and highlight your skill in this area.
Be data-driven: Use analytics and testing to make a case for your work's impact. Hard numbers strengthen your resume.
Adapt across channels: Show that you can create consistent messaging across a website, blog, social media, and beyond.

The demand for skilled web content writers and managers shows no signs of slowing. By specializing in this area and highlighting the right qualifications, candidates can land fulfilling roles.

Conclusion: Choosing the Right Content Writing Service

Selecting the Best Overall Content Writing Service

When selecting the best overall content writing service for websites, Contently stands out for its combination of high-quality writing, reliability, and good value. With a network of over 100,000 professional writers, Contently delivers well-researched and optimized content that helps enhance websites' search rankings and audience engagement. Though more expensive than basic freelance writers, Contently provides dedicated account management and quality assurance to ensure consistency. For small to medium businesses seeking premium website content, Contently is a top choice.

Identifying the Best Budget-Friendly Writing Service

If cost is a primary concern, Scripted offers an affordable pool of writers to create website content on a budget. Rates start at $0.03 per word, significantly lower than full-service agencies. While quality varies between individual writers, Scripted's screening process and revision policies help ensure decent writing. The platform is easy to use with self-service options to order content, making Scripted suitable for startups or solopreneneurs with limited resources. Just expect to invest more time providing direction to writers.

Opting for the Best Service for SEO-Driven Content

For advanced SEO website content, ClearVoice stands out for its data-driven approach optimized for search rankings. ClearVoice provides robust keyword research and targets specific geo-locations to help websites rank higher in critical markets. The platform also integrates directly with leading SEO tools to track content performance. While ClearVoice is more expensive, the hyper-focused SEO abilities make it worthwhile for established companies aiming to improve organic search traffic.